How to Get Your Product Cited by ChatGPT

There's no submission form for ChatGPT recommendations. Products get cited because of a chain of evidence across the web — and on product questions, that chain runs through Reddit.

The citation chain

1. A buyer asks on Reddit — "best invoicing tool for freelancers?"
2. The community answers — real users and builders debate options; a handful of names repeat
3. The thread ranks on Google — it becomes the canonical answer page for that query
4. The engines absorb it — training data, retrieval, and answer synthesis all pass through that thread
5. Your name travels — "Reddit users recommend X" shows up in assistant answers

Your intervention point is step 2. You can't skip to step 5.

What increases the odds

• Be in the threads early — top comments shape the consensus the thread represents
• Consistency beats intensity — the product name appearing across 20 threads reads as community consensus; appearing once reads as a mention
• Third parties carry more weight — a user recommending you is worth more than you recommending yourself, which is why step 2's real yield is happy customers who talk
• Answer adjacent questions too — engines synthesize across a topic graph; being the helpful name in "how do freelancers chase late invoices" threads feeds the same result

The measurement

Manually asking ChatGPT "best tool for X" weekly is the low-fi check — imperfect, since answers vary, but directionally honest over time. The structured version (what our AI Visibility Score computes): fixed buyer-question probes across engines, tracked week over week, so you see citation share move rather than guess.

The brands assistants recommend are the ones communities recommend. There's no shorter path than being genuinely useful where buyers ask.